MKT 110 Retailing

Credit Hours: 3

Course Description

This course is a study of the importance of retailing in American business and covers the concepts of store location, layout, merchandising, display, pricing, inventory control, promotional programs and profit management. Prerequisite with a grade of “XC” or higher: RWR 032 or placement into RWR 100 and a grade of “C” or higher: CPT 102 or satisfactory placement score. This course is typically taught only in the fall semester.

Classroom Hours: 3