Marketing and Sales for Small Business Certificate (MSSB)

(CIP Code 521801)

24 Semester Hours

The Marketing and Sales for Small Business Certificate program is designed to provide fundamental knowledge of a wide variety of sales and marketing techniques for small businesses, start-ups, retail sales, and non-profit organizations who lack a centralized marketing strategy. The certificate focuses on online marketing and promotional strategies and web design as well as face-to-face sales and customer techniques. Students will learn to understand the customer journey to best apply effective marketing and sales techniques. Upon completion of this certificate, students will be able to develop and implement a comprehensive marketing strategy and learn to work with professional advertisers to create brand, message and image.

The program requires that CPT 102 (Basic Computer Concepts) must be successfully completed prior to entry in the program.

Developmental Courses

This program of study requires that all developmental courses must be completed prior to graduation. These developmental courses may or may not be prerequisites to courses required in the program. Developmental courses are determined by placement tests taken at the time of admission into the College. The developmental courses are MAT 031, MAT 032, RDG 032, and ENG 032. These courses do not count for credit in any program of study.

courses required to complete this program

Following is a list of courses required to complete this program. Since some courses are offered once a year, courses should be taken in the following sequence in order to complete the program in a timely manner:

FALL SEMESTERCreditLabClass

COL 105 Freshman Seminar 303

MKT 101 Marketing 303

MKT 135 Customer Service Techniques 303

909Total

SPRING SEMESTERCreditLabClass

BUS 210 Introduction to E-Commerce in Business 303

MKT 110 Retailing 303

MKT 140 E-Marketing 303

909Total

SUMMER SEMESTERCreditLabClass

MKT 221 Sales Strategies 303

MKT 245 Promotional Strategies 303

606Total

 

24024Program Total

 

This program is aligned with the following career cluster: Business, Management & Administration

Program Contact

Fulcher, Diane M. Department Chair