Marketing and Sales for Small Business Certificate (MSSB)
(CIP Code 521801)24 Semester Hours
The Marketing and Sales for Small Business Certificate program is designed to provide fundamental knowledge of a wide variety of sales and marketing techniques for small businesses, start-ups, retail sales, and non-profit organizations who lack a centralized marketing strategy. The certificate focuses on online marketing and promotional strategies and web design as well as face-to-face sales and customer techniques. Students will learn to understand the customer journey to best apply effective marketing and sales techniques. Upon completion of this certificate, students will be able to develop and implement a comprehensive marketing strategy and learn to work with professional advertisers to create brand, message and image.
This program of study requires that all developmental courses must be completed prior to graduation. These developmental courses may or may not be prerequisites to courses required in the program. Developmental courses are determined by placement tests taken at the time of admission into the college. The developmental courses are MAT 013 and RWR 032. These courses do not count for credit in any program of study.
The program requires that CPT 102 (Basic Computer Concepts) must be successfully completed prior to entry in the program or placement into CPT 101 (Introduction to Computers).
courses required to complete this program
Following is a list of courses required to complete this program. Since some courses are offered once a year, courses should be taken in the following sequence in order to complete the program in a timely manner:
COL 105 Freshman Seminar 303
MKT 101 Marketing 303
MKT 110 Retailing 303
MKT 135 Customer Service Techniques 303
BUS 210 Introduction to E-Commerce in Business 303
MKT 140 E-Marketing 303
MKT 221 Sales Strategies 303
MKT 245 Promotional Strategies 303
This program is aligned with the following career cluster: Business, Management & Administration