MKT 245 Promotional Strategies

Course Description

This course is a study of promotion activities, focusing on coordinating an effective marketing campaign for a product or business, with promotion strategies planned and used to influence consumers, trade intermediaries, and sales forces. Prerequisite with a grade of “XC” or higher: RWR 032 or placement into RWR 100 and a grade of “C” or higher: CPT 102 or satisfactory placement score. This course is typically taught only in the summer semester.