MKT 140 E-Marketing

Credit Hours: 3

Course Description

This course is a study of electronic marketing. In addition to traditional marketing topics, special emphasis will be placed on internet marketing fundamentals, strategies, and trends. Prerequisite with a grade of “XC” or higher: RWR 032 or placement into RWR 100 and a grade of “C” or higher: CPT 102 or satisfactory placement score. This course is typically taught only in the spring semester.

Classroom Hours: 3